Institution: Global Tablet Market Shipments Fell 10% in Q2, While Lenovo Grew Against the Trend
2026-08-13
According to the latest research from market research firm Omdia, in the second quarter of 2026, the global tablet market entered a downward cycle, with shipments falling 10% year-over-year to 36 million units. Notably, this marks the first time in recent years that tablet shipments have broken the seasonal pattern of sequential growth in the second quarter, which is typically driven by back-to-school demand.
In terms of vendor performance, in Q2 2026, despite an 8% year-over-year decline in shipments, Apple maintained its leading position, with global iPad shipments reaching 13.5 million units, capturing a 38% market share. The standard iPad accounted for the majority of shipments, while the Air and mini models represented smaller shares. Despite a 13% year-over-year decline, Samsung remained the second-largest tablet vendor, with shipments approaching 6 million units. Due to ongoing component supply constraints, the company is expected to dynamically adjust its product mix throughout the year, prioritizing high-margin models to protect margins and profitability. Among the top vendors, Lenovo was the only one to achieve shipment growth, with a 27% year-over-year increase. While part of this growth stemmed from genuine end-user demand, it was also supported by channel stockpiling ahead of expected price hikes and major retail promotional campaigns.
Additionally, Xiaomi ranked fourth, with tablet shipments of 2.8 million units, down only 7% year-over-year. Its performance continued to be supported by strong domestic demand and stable momentum in the rest of the Asia-Pacific region. Huawei rounded out the top five, with shipments of 2.7 million units, down 16% year-over-year in the quarter.
Omdia expects tablet shipments to continue declining through the remainder of 2026, reflecting both constrained supply of low-cost tablets and consumers delaying purchase decisions due to rising prices, further suppressing market demand.
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